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A girl playing with toy dinosaurs
LEARN

Our littlest loves are always learning—and so are we. Discover how PROUDLY™ was specially-made to nourish melanated skin.

made for us

PROUDLY™ products are thoughtfully made for melanated babies
and the needs of their extra-special skin.

MADE BY US

Dermatologist of color-developed and Pediatrician of color-advised for our littlest loves. We are proud to be diversely-founded, owned and operated.

Dermatologist FORMULATED

Dermatologist FORMULATED

We worked directly with a Dermatologist of color to thoughtfully select cleaner, moisturizing ingredients that power our formulas.

Pediatrician ADVISED

Pediatrician ADVISED

We consult with Pediatrician advisors to better understand the overall health, wellness and developmental needs of our melanated children.

DIVERSELY RUN

DIVERSELY RUN

We are a truly diverse team committed to partnering with like-minded organizations that are dedicated to and reflect our consumers.

Gentle Body Wash and Hydrating Baby Lotion products

LOVE OUR EARTH

Made with Earth-friendly ingredients, post-consumer recycled containers, and sustainably-sourced materials because our children will inherit the Earth—and they deserve a more beautiful future.