Kavia James Union Wade holding bum cream

KIDS OF COLOR ARE

2x

more likely to suffer from skin conditions, such as eczema*

*Penn Medicine 2017

PROUDLY™ MADE

Our expert team formulates for the needs of the darkest skin tones, which are more prone to eczema and intense dryness.

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Smiling baby with curly hair sitting in a white bath tub surrounded by floating bubbles

EXTRA-SPECIAL ATTENTION FOR OUR EXTRA-SPECIAL SKIN

Learn about what makes our skin special and how we develop products to nourish dry, sensitive skin.

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Proudly Hydrating Baby Lotion tube with jojoba oil and shea butter, surrounded by lavender, chamomile, sunflower, and seeds on a purple background

NO SKETCHY STUFF!⁠™

Say 'see ya!' to thousands of nasties that shouldn't be in a baby product. We are committed to thoughtful formulation and ingredient transparency.

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