Ready for a curl transformation?
What PROUDLY Parents are saying about our full hair care line*:
- 89% agree hair feels healthy after use
- 86% agree hair feels more nourished after use
- 86% agree curls are more defined after use
*Based on consumer user testing with 28 kids with textured hair
How To Use
Apply Softening Shampoo into hand, work into damp hair and scalp, and rinse. Follow with PROUDLY Medium Conditioner.
“The conditioner just melted into her hair and made it so soft! And the curls look clean. A little goes a long way.”
— PROUDLY Parent