Shop all products

The first baby brand centering the unique skin & hair needs of Black & Brown babies.
Shop all products

Shop all products

Learn more about proudly

Our diapers are back, better, and now available at Dollar General. Find us in select stores nationwide!
Learn more about proudly

Learn more about proudly

See our press

BEST SELLERS

value set icon
Open Skin Care Collection 6-Piece Bundle

Skin Care Collection 6-Piece Bundle For Dry, Sensitive Skin

$46.35 $52
Open Hair Care Collection 4-Piece Bundle

Hair Care Collection 4-Piece Bundle Gentle Textured Hair Care

$46 $52
Open All Over Balm

All Over Balm Multi-Use Magic

$9.99
<% option.name %>: <% variant_selection[i] %>
Open Soft & Absorbent Diapers

Soft & Absorbent Diapers Our Bum Care Is Skin Care

$9.99
<% option.name %>: <% variant_selection[i] %>
Open Gentle Touch Baby Wipes

Gentle Touch Baby Wipes For hands, face, & bums

$2.99
<% option.name %>: <% variant_selection[i] %>
Open Balm + Butter Duo

Balm + Butter Duo For Dry, Sensitive Skin

$22.50 $25
Open Defining Detangler & Refresher

Defining Detangler & Refresher for Coils, Curls & Waves

$12.99
Open Nourishing Hair & Body Oil

Nourishing Hair & Body Oil Lock-In Lasting Moisture

$12.99
<% option.name %>: <% variant_selection[i] %>
Open Moisture Layering Gift Set

Moisture Layering Gift Set Gift Glowing Skin

$32.66 $35
Open Gentle Baby Wash

Gentle Baby Wash Low-Foaming, Gentle Clean

$9.99
<% option.name %>: <% variant_selection[i] %>
Open Hydrating Baby Lotion

Hydrating Baby Lotion For Dry, Sensitive Skin

$9.99
<% option.name %>: <% variant_selection[i] %>

Our Awards Speak For Themselves

ALL OVER BALM
GENTLE TOUCH BABY WIPES
SKIN CARE & HAIR CARE
Moisture layering gift set
Learn more about proudly family
Prodly Blue Green Mountains background
learn more Learn more about proudly family