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The first baby brand centering the unique skin & hair needs of Black & Brown babies to deliver products better for all
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Our diapers are back, better, and now available at Dollar General. Find us in select stores nationwide!
Learn more about proudly

Learn more about proudly

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BEST SELLERS

Open Absorbent Diapers

Absorbent Diapers Upgraded for Ultimate Comfort & Protection

$8
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Open Skin Care Collection 6-Piece Bundle

Skin Care Collection 6-Piece Bundle For Dry, Sensitive Skin

$46.35 $52
Open Defining Detangler & Refresher

Defining Detangler & Refresher for Coils, Curls & Waves

$12.99
Open All Over Balm

All Over Balm Multi-Use Magic

$9.99
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Open Gentle Touch Baby Wipes

Gentle Touch Baby Wipes For hands, face, & bums

$2.99
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Open Balm + Butter Duo

Balm + Butter Duo For Dry, Sensitive Skin

$22.50 $25
Open Nourishing Hair & Body Oil

Nourishing Hair & Body Oil Lock-In Lasting Moisture

$12.99
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Open Moisture Layering Gift Set

Moisture Layering Gift Set Gift Glowing Skin

$32.66 $35
Open Gentle Baby Wash

Gentle Baby Wash Low-Foaming, Gentle Clean

$9.99
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Open Hydrating Baby Lotion

Hydrating Baby Lotion For Dry, Sensitive Skin

$9.99
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Open Hair Care Collection 4-Piece Bundle

Hair Care Collection 4-Piece Bundle Gentle Textured Hair Care

$46 $52

Our Awards Speak For Themselves

ALL OVER BALM
GENTLE TOUCH BABY WIPES
SKIN CARE & HAIR CARE
Moisture layering gift set
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