PROUDLY™ MADE
Our expert team formulates for the needs of the darkest skin tones, which are more prone to eczema and intense dryness.
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The first baby brand centering the unique skin & hair needs of Black & Brown babies to deliver products better for all
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LEARN MORE ABOUT MOM APPROVED
Find out why Moms are giving PROUDLY their stamp of approval.
LEARN MORE ABOUT MOM APPROVED
LEARN MORE ABOUT MOM APPROVED
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BEST SELLERS
Our Awards Speak For Themselves
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EXTRA-SPECIAL ATTENTION FOR OUR EXTRA-SPECIAL SKIN
Learn about what makes our skin special and how we develop products to nourish dry, sensitive skin.
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No sketchy stuff!™
Say ‘see ya!’ to thousands of nasties that shouldn’t be in a baby product. We are committed to thoughtful formulation and ingredient transparency.
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