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Gentle on baby, easy on your wallet. This weekend only: 20% off all the soft, clean, melt-right-in care your littlest love deserves. No code needed. Ends 9/2.

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LEARN MORE ABOUT MOM APPROVED

Find out why Moms are giving PROUDLY their stamp of approval.

LEARN MORE ABOUT MOM APPROVED

BEST SELLERS

Gentle Touch Baby Wipes For hands, face, & bums

$2.99

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Nourishing Hair & Body Oil Lock-In Lasting Moisture

$12.99

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Gentle Baby Wash Low-Foaming, Gentle Clean

$9.99

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Our Awards Speak For Themselves

ALL OVER BALM

GENTLE TOUCH BABY WIPES

SKIN CARE & HAIR CARE

Moisture layering gift set

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PROUDLY™ MADE

Our expert team formulates for the needs of the darkest skin tones, which are more prone to eczema and intense dryness.

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EXTRA-SPECIAL ATTENTION FOR OUR EXTRA-SPECIAL SKIN

Learn about what makes our skin special and how we develop products to nourish dry, sensitive skin.

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No sketchy stuff!™

Say ‘see ya!’ to thousands of nasties that shouldn’t be in a baby product. We are committed to thoughtful formulation and ingredient transparency.

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